Hey! I'm Daria.
Stockholm-based Branding & Digital Designer with a strong foundation in UI/UX, driven by a passion for building distinctive digital experiences that connect people with brands. With over 5 years of experience across product, marketing, and visual design, I specialize in translating brand strategy into clear, engaging, and consistent digital expressions across web, mobile, and social platforms.
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My design approach is bold, colorful, and intentional. I see color, typography, and motion as strategic tools—not decoration—to create emotional impact, guide user behavior, and strengthen brand recognition. Drawing on user insights, interaction design, and visual storytelling, I craft interfaces and campaigns that are both highly functional and visually memorable.
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I thrive in cross-functional environments, working closely with marketing, product, and development teams to shape scalable design systems, cohesive user journeys, and strong digital brand ecosystems that perform and evolve over time.
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Originally, I am from Ukraine, and moved to Sweden in 2021. Today, I speak Swedish fluently and have truly fallen in love with Swedish nature—its calm, seasons, and light deeply influence my creative thinking and design approach.
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Outside of work, I bring the same energy and curiosity to life. I’m a former professional badminton player and still compete locally when I can. I actively support Stockholm Badmintonförbundet, Badminton Sweden, and local badminton clubs with visual communication and branding—helping make the sport more visible, modern, and inclusive for people of all ages, backgrounds, and genders. I enjoy sailing, exploring new cultures, and capturing city life through night photography —where light and emotion become their own kind of design language. These passions continue to shape how I see the world, and how I design for it.
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Deep meaning of disco ball on my website is in reflecting the light in every direction—playful, bold, and full of energy. I see myself the same way: multifaceted, curious, and driven by movement and emotion. Just like a discoball lights up a space with color and rhythm, I aim to bring vibrancy, clarity, and human connection into every design I create. It's about catching the light, embracing diversity, and making people feel valuable and visiable.