Skogås Racketcenter -
Rebranding Concept
Role
Lead Designer
Platforms
Web, mobile, social media, print materials, and merchandise.
Tools
Figma, Illustrator, Photoshop, After Effects
Overview
This project reimagines Skogås Racketcenter’s identity as a vibrant, welcoming, and multi-sport venue for badminton, padel, and table tennis. The aim was to create a unified and engaging digital presence that reflects the energy of the physical space.
🎯Goal
The goal was to create a joyful and professional design language that communicates movement and community, while offering a clear and inclusive user experience for a wide target group.
🎨Logo Concept
The logo combines abstract elements from the center’s three sports into a minimal form that also resembles a joyful face with curious eyes, giving the brand a playful yet memorable personality.
💪Design Challenges
The main challenges included balancing playfulness with clarity, visually uniting three different sports, and ensuring accessibility across all devices without losing the character of the brand.
💡Achievements
The result is a flexible and recognizable identity paired with a clean, responsive website concept. The new design system has been well-received and is ready for implementation across all platforms.