AxCrypt Social
Media Branding
Role
Digital Designer
Platforms
Instagram, Facebook, LinkedIn
Tools
Figma, Illustrator, Photoshop, After Effects, Meta Business Suite
Overview
AxCrypt operates in a highly technical and trust-driven cybersecurity space. The challenge was to communicate security, simplicity, and reliability without overwhelming users. Social media content was designed to feel premium, modern, and approachable—bridging the gap between advanced encryption technology and everyday digital behavior.
🎯Goal
The goal is to increase brand awareness and engagement while reinforcing AxCrypt’s core values of privacy, control, and ease of use. Social media visuals needed to educate users, support campaign messaging, and maintain a strong, recognizable brand presence across all channels.
💪Design Challenges
Key challenges included maintaining creative performance in saturated social feeds, translating complex cybersecurity concepts into fast-scanning visuals, and producing high-performing assets at scale. Iterative testing and optimization were critical to improving results over time.
💡Results
The performance-focused design approach led to:
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+30% increase in engagement rate across key platforms
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+20% improvement in CTR on campaign and evergreen content
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+40% growth in social-driven traffic to AxCrypt’s website
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Stronger creative consistency, enabling faster testing and iteration across campaigns
By aligning design decisions with performance data, social media became a more effective growth channel, supporting AxCrypt’s marketing goals and reinforcing its position as a trusted, user-friendly encryption solution.
