Flexicare Naprapati Website
Role
Lead UI/UX Designer
Platforms
Wix
Tools
Figma, Adobe Illustrator
Overview
FlexiCare Naprapati needed a digital presence that reflected its core values: care, balance, expertise, and trust. The landing page was designed to feel calm and human while maintaining a professional, medical credibility. Inspired by the brand identity, the design uses soft color tones, generous white space, and organic visual elements to communicate relief and well-being from the first interaction.
🎯 Goals
The goal was to create a conversion-focused landing page that builds immediate trust and encourages visitors to book a treatment. The design needed to clearly present naprapati and massage services while providing a reassuring first impression for both new and returning clients.
💪Design Challenges
Key challenges included balancing medical professionalism with a warm and empathetic tone, designing for emotional comfort without reducing clarity, and creating a clear booking flow within Wix’s framework. Accessibility, readability, and brand consistency were central considerations throughout the process.
💡Achievements
The final Wix landing page delivers a calm, modern, and user-friendly experience that reflects FlexiCare Naprapati’s caring and professional approach. With a clear content hierarchy, intuitive navigation, and a cohesive visual identity, the website strengthens brand trust and supports conversion through a focused and reassuring user journey.