Skogås Badminton Club Website Redesign
Role
Lead UI/UX Designer
Platforms
Web
Tools
Figma, WordPress, Adobe Illustrator, Microsoft Clarity
Overview
The re-design of the Skogås Badminton Club website was initiated to modernize its digital presence, improve user experience, and better serve its members and visitors with streamlined access to information, training schedules, membership details, and event updates.
🎯 Goals
We aimed to deliver a fresh, modern design that matches the club’s energy and professionalism. Navigation and accessibility were improved across all devices. Key information like practice times and events is now easier to find. Engagement was boosted with news updates, photo galleries, and social media links. We also made content management simpler for staff
and volunteers.
⚠️Pain Points
The old design felt outdated and didn’t reflect the club’s vibrant atmosphere
Mobile users had
a poor experience due to weak responsiveness
Updating content was difficult and often needed technical assistance
💪Design Challenges
We restructured the site to serve players, parents, coaches, and new visitors. Old content had to be updated without losing important history. Rich visual content had to be balanced with fast performance. The new design also had to stay true to the club’s brand and community values.
💡Achievements
Mobile engagement increased by 40%, and bounce rates dropped by 60% in three months. Club members praised the easier navigation and improved look. Inquiries and sign-ups increased through better forms. Updating content is now easy
for non-technical staff.
