Badminton Stockholm – Social Media Branding
Role
Digital Designer
Platforms
Instagram, Facebook
Tools
Figma, Illustrator, Photoshop, After Effects, Meta Business Suite
Overview
As the Digital Designer for Badminton Stockholm, I was responsible for revitalizing the organization's online presence through a complete redesign and strategic management of its social media branding across Instagram and Facebook.
🎯 Redesigning AxCrypt for Cross-Platform Usability
We set out to make badminton feel more dynamic and modern, aiming to appeal to a wider audience. The goal was to boost engagement and activity across all platforms. A consistent visual language was developed to support tournaments, campaigns, and community events.
💪Design Challenges
The brand update needed to resonate with both young athletes and the broader community. We had to balance promotional content with educational and inspirational material to encourage organic growth. All of this had to be done while producing high-quality content at a fast pace during event-heavy periods.
👩💻My Contribution
I created a new visual identity for social media, with templates for posts, stories, and events. I produced branded motion graphics and reels to drive engagement. For major tournaments and projects like Lag-SM, GirlsPower, and Shuttle Time, I developed unique branding that set new visibility records. I also collaborated with marketing teams to ensure content aligned with initiatives and sponsors, and introduced content calendars and strategies for better performance.
💡Achievements
In just 1.5 months, the content reached 85,728 views. Profile activity jumped with 2,078 visits and 47 link clicks. We reached over 7,074 new accounts, with top posts hitting up to 5,000 organic views. The strengthened visual identity helped position Badminton Stockholm as a bold and professional sports brand.
EM 2025
Lag SM 2025
